Sunday, September 19, 2010

Week 1: Merchants of Cool

Merchants of Cool

16 comments:

  1. Interesting documentary.I was a Limp Biskit fan in 1999... until they decided to make "soup" instead of what I called at the time "music"...

    Let's stop joking: it's making me think about a movie I saw in the plane this summer: "The Joneses" (the french title is: "La famille Jones" and will be released in November in France) starring Demi Moore and David Duchovny.

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  2. Ok, it was verry verry difficult for me to understand this video because I did'nt have much vocabulary and I don't understand english verry well! But I have watch the 54minutes!

    I wasn't a limp Biskit's fan but "Behind blue eyes" is amazing.

    Armelle

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  3. Hi Lily!

    I am happy to see you succeeded in resolving the problem of the video! It was a very interesting documentary, even if it is quite frightening to see how far marketers are able to go to reach their targers... And I remember I used to watch MTV programs when I was younger...

    See you on tomorrow!

    Aurélie

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  4. Mmmmm isn't 55 minutes a little long for this kind of homework ? A little long for a blog too.. and a little long for a poor quality video to watch on a computer... That's a lot of little too long, isn't it ?

    I kind of doubt that everyone is going to watch it.

    Sorry if that seemed rude...

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  5. If you liked this documentary, just look that : http://www.buzzman.fr/casestudies.php
    The case of Quick (especially) is very very impressive !

    Thank you Elie for the link, it was the good video !
    Thank you Lily !

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  7. Hello everybody.
    It's a very interesting documentary who shows influences of american media but the opposite too.
    It remember me a part of my youth. I come from french west indies and, with the geographical nearness, United states have an important influence of us.
    I have seen again, with pleasure, the WWE (ex WWF) with the undertaker and Kevin Nash or Ric Flair, Howard Stern and his web radio, Johnny Knoxville (Jackass) and rappers with bling bling like Mc Hammer...

    Kévin

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  8. This documentary is very interesting, especially the definition of "cool" as a social and marketing construction. I find really relevant and also striking the fact girls are considered just as sexual objects. Saying that "body is their best asset" is, from my point of view, a new kind of modern male chauvinism. Moreover, it would have been interesting to ask to teenagers their point of view about moral. I think it's a lack in the documentary.

    Bye

    Pauline

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  9. Hello everybody!
    It seems very entersting, but it's too long for me because my english is too bad to understand all this documentary, so it's really difficult to understand.
    Marion

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  10. Hello !
    That was very interesting ! As they say at the end : they show what they think kids want, but when teenagers saw the programs, maybe they think that it's how they have to be to be cool.
    We can see that all is for money ! The groups, TV etc... That's the today society ! But we already know that.
    And I want to say that in this documentary, we don't see the reactions of girls : about how they are shown on TV.

    Marine

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  11. it's very difficult to understand this document but the images help me to understand the subject. It’s a report of current events. Teenagers are often a target of the novelty and the fashion. The specialists of the marketing will do anything to get what they want. And for selling his product, they must know teenagers, they must put themselves in their place, know what they like and do...It asks for a lot of imagination.
    by Gaelle BERTRAND

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  12. This documentary is interesting. It demonstrates that the concept of cool is the result of a social construction.
    The teen´s culture is not static. It evolves according to the fashion.
    Those are the media (TV series, movies, talk shows,...) that legitimize what is considered as cool or not.
    Young people are influenced by what they watch on television.

    Joana

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  13. Hi lily,

    This documentary was very interesting and a little bit disturbing.
    I particularly appreciate the debate concerning programs on television and reality of teens. Indeed, I totaly agree, it's very difficult to know if the programs on tv are a miror of teens reality or if teens want to imitate what they watch on tv with spring breaks, parties, etc.

    Marion B

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  14. A question, in my opinion, lays, unexpressed, beneath the whole argumentation of the documentary : do teenagers really exist? Can we conceive them outside the media-based image that - in other words, outside the shaping and the segmentation made by marketers, outside the "world of marketing" they live in?

    When Douglas Rushkoff asks if the boundary between consuming and expressing as been erased, one might argue that a questioning about "youth culture" at large emerge : what is and what has been, in an historical point of view, "youth" and "youth culture"?

    The paradox is evident when Susanne Daniels explain us that “young people talks about sex” : trying to convince us that TV mirrors reality, she rather shows how the “reality” she considers is the reality as media see it. The “youth” she talks about, her “teenagers”, are those who are already socialized by the media, and only by them : no other possible source of socialization is possible.
    Do kids talks about politics, books, or cattle breeding? Of course not, and, in my opinion, the reason could be the “teenagers” she speaks about are only those (mostly urban and middle-class) targeted by the marketing itself.

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  15. I forgot to sign... sorry ! =)

    Andrea

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  16. this document was quite interesting because it explain that cool is a real concept that includes a real culture. You can't only say being cool .
    It also shows that concept of cool was mostly a marketting concept created to for some companies to make profits.
    In fact "cool" is a commercial concept that brings teenagers to become consumers of a certain category of products.
    and it also shows that the concept of "cool is not static and is constantl evolving.

    SARAH

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